![]() Everyone always looked so perfect. I made a promise to myself that one day I would start a beauty brand -the one I wish existed when I was growing up. (I'd end up having to buy two or three shades to mix in order to match my skin.) Secondly, no one looked like me in the brand imagery-and I'm not just talking about having a scar. These products were always super high-coverage, cakey feeling, and lacked shades. ", I was always pushed to buy 'scar-friendly' products whenever I was shopping for new makeup. She decided to pursue a career as a paramedical scar camouflage artist, where she developed a technique that utilized pigments that matched skin tones and corrected skin discoloration and scars. ![]() This really shaped Hameed's life and beliefs while also giving her a unique perspective on the beauty industry. For me, it's important that everyone can look at our brand and see themselves in it."įor a bit more about Hameed's incredible story, how this brand was born, and my review of the foundation stick, keep reading below. ![]() ![]() We wanted to see people from all ethnicities, styles, and skin textures represent each shade. For instance, for our first brand campaign shoot, instead of hiring 40 models, we simply asked our friends and family. All of this is so ingrained in who we are as a brand. It’s about celebrating real life, real triumphs, real skin, and real beauty. "This brand is not about perfection (unless we’re talking about perfect foundation shade matches!). "I want this brand to celebrate individuality," shares Hameed. It creates such an unrealistic beauty standard, and I'm glad to see this old paradigm shifting with brands like Basma Beauty. Too often we see ads for makeup and skincare featuring models whose skin has been heavily photoshopped. I love that above all else, this is a brand that celebrates real people and real skin. Not only is it a great foundation, but the brand and its founder, Basma Hameed, have a greater story and mission that I really resonate with. And I'm not the only one paying attention-the brand and its star beauty staple have caught the eyes of celebs such as Kourtney Kardashian, Paris Hilton, Vanessa Hudgens, Regina King, and the D'Amelio sisters. This time around, it happened to be Basma Beauty's Foundation Stick ($40). Once in a while, though, there's a popular product on TikTok that catches my attention anyway and makes me excited to give it a spin. ![]() After all, there are some great things about the platform, but I think the word "viral" is starting to lose a bit of meaning in today's oversaturated market. Normally, if I receive news of an item that's recently gone viral on TikTok, I'm naturally a bit skeptical. Isononyl Isononanoate, Dipentaerythrityl Hexa C5-9 Acid Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Silica, Ethylhexyl Palmitate, Polyglyceryl-10 Decaisostearate, Polyglyceryl-2 Triisostearate, Polyethylene, Caprylic/Capric Triglyceride, Synthetic Wax, Hydrogenated Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Microcrystalline Wax/Cire microcrystalline, Dimethicone/Vinyl Dimethicone Crosspolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Astrocaryum Murumuru Seed Butter, Phytosteryl Macadamiate, Sorbic Acid, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil, Tocopherol, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides/CI 77491, CI 77492, CI 77499.Okay, I have a confession to make. ![]()
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